Client story: CityBlue Hotels
Direct revenue from 0 to 45% of the total in 6 months, at a business hotel group in East Africa.
Every figure on this page comes with the property type, the market and, where we have it, the period.
Key facts
- Property type
- Business hotel group
- Market
- Nairobi, Kenya
- Products used
- PriceMatch, WhizzCRM
- Period
- 6 months
Challenge
Where the bookings were going
- Corporate guests kept booking through OTAs, so every corporate stay paid a commission.
- The direct channel carried almost none of the revenue.
- Direct rates were available, but the OTA booking path was easier.
Solution
What changed
- PriceMatch
- WhizzCRM
- AI-powered PriceMatch held the direct rate against the OTA price on the hotel website.
- WhizzCRM recognised returning corporate guests and brought them back to the direct path.
- The booking path was integrated with the existing PMS, so no re-keying at the front desk.
Results
What the figures say, and under what condition
0 to 45%
of revenue booked direct
In 6 months
-45%
OTA cost
Same period
- Business hotel group, East Africa. The two figures are separate measures over the same 6 months.
Related stories
Other named clients
Start with a WhizzAudit, as CityBlue Hotels did.
A focused look at where your direct bookings are going, then a plan for what the hotel needs next.