AI-powered PriceMatch

Stop losing your own guests to a cheaper OTA price.

PriceMatch AI checks the price your guest is actually shown, then matches or beats it on your website before they leave.

Rate

The rate your guest can book, like for like.

Geo

The price shown in your guest’s country.

Device

The price on a phone or in an app.

Member

The price a signed-in OTA member sees.

Why it happens

One room. One night. Four prices.

Your parity report sees one price. Your guest sees the lowest.

BW Riverside Hotel · Deluxe King · one night, including taxes and fees
  • Your parity report

    Desktop

    Signed out, in your own country

    USD 364

  • Phone

    Same guest, in the OTA app

    USD 349

  • Another country

    Same room, booked from abroad

    USD 352

  • Your guest

    Signed in as a member

    The member price under your rate

    USD 339

Six ways parity breaks under your rate

Member prices
Signed-in members see a discount off the rate you agreed, as with Booking.com Genius.
Funded campaigns
Discounts the OTA pays for and shows to selected guests only.
Commission-funded discounts
Paid out of the commission, so your net holds while your public price is undercut.
Mobile and app-only rates
A price on a phone or in the app, and nowhere else.
Partner and affiliate offers
Your rate resold through a partner site at a price you never set.
Geo pricing
A different price by country, so a check from your own office misses it.

How hotel price matching works, check by check.

What PriceMatch does

We find that price and answer it on your website.

On the room, your guest sees the matched price and what booking direct adds.

BW Riverside Hotel, a demo hotel: Deluxe Room 6 to 8 Nov, USD 364 struck through and USD 339 marked PriceMatch AI matched, upgraded to a Superior Room with breakfast, Book now USD 339.
  1. Step 1

    Check

    Read the price your guest is shown.

    OTA
    $339
    Direct
    $364
  2. Step 2

    Adjust

    Apply your response on the rate they are looking at.

    Direct

    matched in real time

    $339

  3. Step 3

    Prove

    Keep a snapshot of both prices.

    09:14 · Rate · OTA

    $339 seen, $364 direct

    Matched. Snapshot kept.

  4. Step 4

    Book

    Your guest books direct.

    Deluxe Room

    Earn 3,390 points

    Booked direct

A rate shopper tells you on Monday. PriceMatch acts while the guest is still deciding.

You stay in control

Your rule. A parity-safe member rate.

  • You set the rule. PriceMatch matches or beats, as you decide.
  • The member rate is the parity-safe answer: a parity clause governs the rate, not the points or the late checkout a member gets.

BW Riverside Hotel

12 - 14 Oct · 2 adults

Directmatched against the OTA in real time

OTA public rate
$364
Direct public rate
$364

Public rate matched. Member value is points and perks.

Signed in: Riverside Rewards member

Member value sits under the rate, not in it.

Deluxe Room

Member rate

Earn 3,640 pointsLate checkoutFree cancellation

$364

including taxes and fees

Proof

Every response is kept as a snapshot.

Both prices and what was applied. Kept even when nothing needed doing.

A PriceMatch check sheet showing how a travel site price was checked against the direct rate for the same stay, with both prices in dollars.

Why we built it

Obsessed with your direct bookings.

  • Guests leave over a price they should never have seen.
  • Every booking that stays direct is commission you keep.

Before you ask

What revenue managers ask next.

Which OTAs does it check?

Any OTA you sell on. PriceMatch AI matches or beats any OTA, like for like: the same room, the same dates, the same terms.

Who sets the response?

You do, for each case: device, country or member price. PriceMatch applies the response you set and never changes a number on its own.

Does it write back to my systems?

Yes. Your booking engine is the only integration it needs. Each booking carries the response that was applied, and it writes back to the systems you already run.

See the price your guests are shown, and what PriceMatch would do about it

Bring your OTA listings. We will show you where parity breaks and the response you would set.