Before arrival
The upgrade, in advance
Sent when the guest is looking forward to the stay and the property knows what is still unsold. Priced against what is actually available.
WhizzCRM
Know every guest, personally
One guest record built from every booking, direct or OTA. Lifecycle messaging over WhatsApp, email, SMS and iMessage. Upselling around the stay, on the rules you set.
Amara Osei
Accra, Ghana · guest since 2021
- stays
- 9stays
- lifetime value
- $14,280lifetime value
- properties
- 4properties
Preferences on file
- Bed
- King, extra pillows
- Floor
- High, away from the lift
- Room
- Non-smoking
- Prayer mat
- Yes, on arrival
- Allergies
- Shellfish
One record
Merged from four sources: two OTA bookings, one direct, one walk-in. Same guest, one profile, one history.
One guest record
The same guest arrives four times, under four names
Every system spells them differently and holds a different piece. WhizzCRM takes all of it, works out that it is one person, and keeps one record. That is what makes the journey afterwards worth running.
What arrives
Amara Osei
Booking.com
Email only · Two nights, June
A. Osei
Direct
Email and phone · Three nights, October
Amara O.
Walk-in
Phone only · One night, January
osei.amara@…
Spa
Email only · Treatment, October
Four records, one guest, and no system that knows it. This is what most hotels are segmenting on.
What you get
Amara Osei
Accra, Ghana · guest since 2021
- stays
- 9stays
- lifetime value
- $14,280lifetime value
- properties
- 4properties
Preferences on file
- Bed
- King, extra pillows
- Floor
- High, away from the lift
- Room
- Non-smoking
- Prayer mat
- Yes, on arrival
- Allergies
- Shellfish
One record
Merged from four sources: two OTA bookings, one direct, one walk-in. Same guest, one profile, one history.
One record, every stay, and the preferences a booking never captures. The messages that follow are built from this, which is the difference between a guest journey and a mailshot.
You serve thousands of guests a year and know almost none of them
The data exists. It is in different systems, or it was never captured at all.
The data is there, in pieces
Bookings in one system, preferences in another, the rest in someone’s head. No profile, no history, no pattern.
So every message is generic
The same email to the guest on their fourth stay and the one who has never arrived. Guests can tell, and they stop opening.
And the revenue never appears
The upgrade, the late checkout, the spa treatment, the next stay. Every one of them needs to know who you are talking to.
How it works
Capture, engage, retain
One platform across every guest touchpoint, running on the rules you set.
- I
Capture
Syncs with your PMS in real time. Every booking, whether it came direct, from an OTA or over the phone, becomes one guest profile with preferences, history and spend.
- II
Engage
Pre-arrival offers, in-stay concierge and post-stay surveys, plus targeted campaigns over WhatsApp, email, SMS and iMessage.
- III
Retain
Segments built from behaviour, spend and preference, driving win-back, seasonal and re-booking campaigns automatically.
On the platform today
Jumeirah Zabeel Saray
One property, one programme, one number we can stand behind. Ask us what it took, on the demo.
+340%
Upsell revenue
Attributed to WhizzCRM upselling at this property
Upselling
The room is booked. Most of the revenue has not happened yet
An upgrade, a late checkout, breakfast, the spa, an airport transfer. Each one is worth more than the margin on the room, and each one has a moment where the guest will say yes. Upselling here is not a catalogue. It is the right offer at the moment the guest is thinking about their stay.
During the stay
The thing they are about to want
Late checkout on the last morning. A table on the night they have nothing booked. Sent over the channel they answer.
Every time
Built from the guest record
The preferences on file decide the offer. Nobody is sent a spa treatment they are allergic to, or a bottle of wine they do not drink.
Jumeirah Zabeel Saray
Upsell revenue at this property, attributed to WhizzCRM upselling.
+340%
The guest journey
Before they arrive, while they stay, after they leave
The guest record is the input. The journey is what the hotel does with it: planned once, organised by stage, and timed by the data rather than by whoever remembers to send something.
Pre-arrival
Turn a booking into a bigger one
WhatsApp and email
- Confirmation and booking details
- Room and service upsell, priced on what they booked
- Early check-in, transfers, dining
- Member recognition before they walk in
In-stay
Be reachable without being intrusive
WhatsApp, iMessage and SMS
- One thread per guest, whichever channel they use
- Requests routed to the right member of staff
- In-stay offers on what is actually available
- Issues raised while they can still be fixed
Post-stay
Earn the next booking
Email and WhatsApp
- Feedback while the stay is fresh
- Review request routed by that feedback
- Loyalty points and tier movement confirmed
- Win-back timed on their own booking pattern
Planned once
The journey is configured as a sequence, not as a list of one-off sends. A property sets it up once and it runs for every guest that qualifies.
Organised by the record
Who receives what is decided by the guest record: stay history, loyalty tier, nationality, language and consent. Never an exported list.
AI where it earns it
Drafting the message, choosing the language, and answering the routine question that arrives at midnight. A person still owns the guest.
The messaging hub
One inbox, every channel
WhatsApp, iMessage, SMS and email arrive in a single thread against the guest profile, rather than scattered across four apps.
~98%
WhatsApp open rate
Industry benchmark, not a BookingWhizz result
~22%
Email open rate
Industry benchmark, not a BookingWhizz result
That gap is why WhizzCRM leads with WhatsApp. It is a property of the channel, not something we did.
- One inbox
- WhatsApp, iMessage, SMS and email in a single thread per guest
- Assigned to a person
- Conversations route to the right member of staff, with the full history
- Nothing lost
- Every message kept against the guest profile, whichever channel it arrived on
Four moments
How guests experience it
Built from what you already know about the guest, so it reads as attention rather than a mailshot.
Birthday wishes, post-stay surveys, seasonal offers, and re-booking nudges, delivered via WhatsApp, email, and SMS at exactly the right moment.
Segmentation
Find the guests who stopped coming back
Segment on behaviour, spend and how long it has been, then send the campaign that fits. The list builds itself and stays current.
The segment
Stayed last spring, not since, ranked by spend
Built from the guest record rather than a list someone exported, so it is current every time it runs.
The campaign, triggered
A win-back sequence with the offer you configured
Sent over the channel that guest responds to, and the rebookings are tracked back to the campaign that caused them.
Illustrative programme example, not a client account.
In the product
What you get to configure
- Unified guest profiles
- WhatsApp and iMessage
- Campaign builder
- Saved replies
- Smart segmentation
- Guest analytics
- Pre and post-stay surveys
- Win-back automation
Works with your existing hotel technology
Works with every major PMS, Channel Manager, OTA, and Payment Provider
OracleOpera CloudMewsCloudBedsSiteminderD-EdgeDerbySoftShijiRateGainTravelClickFidelioHotelogixIDS NextLittle HotelierRMSOracleOpera CloudMewsCloudBedsSiteminderD-EdgeDerbySoftShijiRateGainTravelClickFidelioHotelogixIDS NextLittle HotelierRMS
150+ PMS Systems40+ Channel ManagersOTA ConnectivityPayment ProvidersRevenue Management
See how much guest engagement your hotel is missing
Bring us the guests you already have. We will show you what your hotel knows about them, and what it could